Marketing is constantly evolving as new and ever changing technology is being introduced. While some traditional marketing mediums are still being used; such as magazines and television, a new medium has taken over. This new medium is the internet. The internet can be reached using many different devices including laptops, smartphones and tablets. Due to this, many brands and companies are advertising on the internet through Google AdWords, Twitter and Facebook. All of this is an effort to drive traffic to their website and perhaps generate a sale.
Traditional marketing practices are still the basis for marketing. However, marketers must become familiar with and understand digital marketing. Companies and brands that use digital marketing may not be doing so to its full potential. By obtaining a Digital Marketing degree, not only will you understand traditional marketing, but digital marketing as well. This understanding increases your value as a marketer and can help a brand or company achieve the full potential of digital marketing. Also, digital marketing is a growing field in tough economic times.
If you're a student of the University of Michigan Dearborn, Marketing Majors can switch their majors to Digital Marketing. The University of Michigan Dearborn is one of the few schools that offer a Digital Marketing degree and is one of the best digital marketing schools.
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