NHL Pricing Promotion

As the weeks go by and the lockout continues, NHL fans are losing what little hope they have that there will still be a season. For the fans, it seems that they are the ones that are really being punished during this. After all, without the fans, the NHL would not exist. Fans are leaving the NHL and are boycotting the NHL and everything related to the NHL. It seems that this lockout, the third under Bettman's reign, will have severe consequences.

As I talk to many fans, it seems that when the NHL returns, they are still going to boycott it and not give the NHL any of their money. When and if the NHL returns, the NHL and the individual teams might have to implement pricing promotions to help regain the fans interest and trust. Some pricing promotions that the league should consider are reduced prices on tickets and merchandise. Some fans even suggested that the league should give away free tickets. After all, they are willing to keep losing money for this long. The league might have to come up with such promotions as a fan appreciation week where tickets are sold at reduced prices or are even given away for free.

If the NHL wants to return to where it once was before the lockout, they will have to implement a good marketing and digital marketing campaign. The NHL will probably also have to hire new marketers to help with the new campaigns and plans. For digital marketers, the NHL can pull talent from the University of Michigan Dearborn, one of the top digital marketing schools.

Two Things the NHL Can Learn from the U of T Rockets Hockey Team

"Fire Bettman." This statement, one of the nicer ones about Gary Bettman, is one that is said and heard by many hockey fans. This lockout has angered many fans and some of these angry fans have abandoned the sport. When the NHL returns from the lockout, they will have to prove to the fans that they do care about them and that their voices will be heard. To do this, the NHL will have to develop a new marketing plan. This marketing plan can use things that the University of Toledo Rockets Hockey team's website has used to help market and promote their team.

Here are the two things that the NHL can learn from the Toledo Rockets Hockey team website:

1. Get to know your fans.

• Under the news section of the University of Toledo Rockets Hockey team's website, there is a "Website Polls" section. This section is great for learning about and getting to know your fans by asking them simple questions. Questionnaires are a great way to learn about your target market.

2. Listen to your fans.

• Based on the results of the polls, the team can make changes to the program itself and the marketing campaign. This results in happy fans and it really shows your fans that you care about them, value them and value their opinion.

Now, let me leave you with a few questions to think about.

Will you return as a fan to the sport of hockey, and participate as a fan by watching the games on TV, going to the games, buying merchandise, etc.?

If not, what will it take for you to return as a fan to the sport? An apology from the league or owners? Free tickets? Reduced prices? What will it take?

Toledo Rockets Hockey

Marketing Schools

The University of Michigan Dearborn is one of the best marketing schools. With the recent addition of the digital marketing degree and students being able to be Google AdWords certified, the university has become one of the top digital marketing schools.

I personally enjoy digital marketing and would encourage others to at least take a digital marketing class. It's fun and we all know a little bit about marketing since we are all consumers. Also, digital marketing is a growing field in tough economic times.

My Digital Marketing Dream Job

Many people ask me what I'm going to school for. After explaining to them that I'm going to school for digital marketing and having to explain to them what it is, they often ask what my ideal job would be. For me, my ideal job would be to do marketing for a sports team, specifically a hockey team such as the Detroit Red Wings. 

Hockey is a sport I love, and working for the Red Wings would be my ideal job. I have played it for years so I am familiar with it and it would be a fun career. Hopefully, one of the top digital marketing schools, the University of Michigan Dearborn, will help me in my quest to obtain this ideal career.

Top Digital Marketing Schools

Onsite SEO

For SEO, there are two important aspects to consider, onsite SEO and offsite SEO. Onsite SEO involves optimizing your site's HTML to allow your site appear higher on a natural search. Onsite SEO involves <title> tags, <meta> tags,<img> tags, anchor text and keyword density. For the <title> tag, you want to have a keyword rich title. For the <meta> tag, you have a description that includes your keywords. The <meta> tag is the description that will appear below your website on Google search. The <img> tag involves you linking your images with your keywords while anchor text involves hyperlinking your keywords to your internal pages. Finally, keyword density involves you including your keywords in the body content. However, keyword density should be about 3% of the body.

Marketing 463 at the University of Michigan Dearborn

After students take Marketing 363, Digital Consumer Search and Marketing, they must take Marketing 463. Marketing 463, Digital Analytics and Content, is a continuation of Marketing 363 and introduces new topics. This course is required for all students looking to obtain a degree in Digital Marketing.

Students taking this class will learn how to optimize websites to create traffic to their website as well as how to analyze analytics related to the website. Marketing 463 and Marketing 363 are two classes that have helped to make the University of Michigan Dearborn one of the top digital marketing schools.

Marketing 363 at the University of Michigan Dearborn

Marketing 363 is a class offered by one of the top digital marketing schools; the University of Michigan Dearborn. Students enrolled in the class learn about the basics of digital marketing as well as pay per click, keyword search and SEO. Throughout the course, students will also learn about Google AdWords and Google Analytics and will be able to take the AdWords certification test. If the student passes, they will become certified and can then put this certification on a resume.

This class is a great class for students at the university who are unsure whether they should pursue a degree in digital marketing or go with traditional marketing. Marketing 363 uses knowledge from previous marketing courses and introduces new concepts as well. This classes uses a hands on approach. Not only will you learn about digital marketing, but you will also apply these concepts by coming up with your own AdWords campaign for a business as well as using SEO for a personal page based on keywords. This class is what has helped to make the University of Michigan Dearborn one of the best digital marketing schools.

Making the Switch From Traditional Marketing to Digital Marketing

Marketing is constantly evolving as new and ever changing technology is being introduced. While some traditional marketing mediums are still being used; such as magazines and television, a new medium has taken over. This new medium is the internet. The internet can be reached using many different devices including laptops, smartphones and tablets. Due to this, many brands and companies are advertising on the internet through Google AdWords, Twitter and Facebook. All of this is an effort to drive traffic to their website and perhaps generate a sale.

Traditional marketing practices are still the basis for marketing. However, marketers must become familiar with and understand digital marketing. Companies and brands that use digital marketing may not be doing so to its full potential. By obtaining a Digital Marketing degree, not only will you understand traditional marketing, but digital marketing as well. This understanding increases your value as a marketer and can help a brand or company achieve the full potential of digital marketing. Also, digital marketing is a growing field in tough economic times.

If you're a student of the University of Michigan Dearborn, Marketing Majors can switch their majors to Digital Marketing. The University of Michigan Dearborn is one of the few schools that offer a Digital Marketing degree and is one of the best digital marketing schools.

Social Networking and Marketing

Do you like social network sites such as Facebook and Twitter and like marketing? Then come to the University of Michigan Dearborn and earn a degree in Digital Marketing.

Digital Marketing Schools

One of the top digital marketing schools is the University of Michigan Dearborn. The digital marketing degree program was introduced in 2011 and allows students to major in Marketing or Digital Marketing.