Monday, November 5, 2012
Marketing 463 at the University of Michigan Dearborn
After students take Marketing 363, Digital Consumer Search and Marketing, they must take Marketing 463. Marketing 463, Digital Analytics and Content, is a continuation of Marketing 363 and introduces new topics. This course is required for all students looking to obtain a degree in Digital Marketing.
Students taking this class will learn how to optimize websites to create traffic to their website as well as how to analyze analytics related to the website. Marketing 463 and Marketing 363 are two classes that have helped to make the University of Michigan Dearborn one of the top digital marketing schools.