Thursday, November 29, 2012

Link Building Through Blog Commenting

One way to link build is by leaving comments on a blog. When leaving a comment, make sure you include the keywords that are in your keyword strategy. Also, you want to use anchor text to link those keywords back to your site. For example, if the University of Michigan Dearborn uses the keyword string, best digital marketing schools in their keyword strategy, they would leave a comment on a blog that includes that keyword string and link that keyword string back to their site. e.g. best digital marketing schools

Sunday, November 25, 2012

Mobile Sites

One thing companies must keep in mind when developing their websites is their mobile users. Sites may load slowly for mobile device users. This can frustrate customers and may even cause them to leave your site. Companies must have a regular site and a mobile site in order to not lose out on potential customers and to keep up with current technology and consumer trends.

Friday, November 23, 2012

My Digital Marketing Dream Job

Many people ask me what I'm going to school for. After explaining to them that I'm going to school for digital marketing and having to explain to them what it is, they often ask what my ideal job would be. For me, my ideal job would be to do marketing for a sports team, specifically a hockey team such as the Detroit Red Wings. 
Hockey is a sport I love, and working for the Red Wings would be my ideal job. I have played it for years so I am familiar with it and it would be a fun career. Hopefully, one of the top digital marketing schools, the University of Michigan Dearborn, will help me in my quest to obtain this ideal career.

Top Digital Marketing Schools

Monday, November 12, 2012

Offsite SEO

The second part of SEO is offsite SEO. Offsite SEO is the use of link building to create authority and page rank. Both of these will ultimately help your website appear higher on Google's natural search. However, offsite SEO must be used simultaneously with onsite SEO for optimal results.

There are many different ways to link build. One way to link build is by link exchanging with other webmasters. A second way is by profile linking in which you create an about me profile on forum boards or other sites. A third way is by article creation, submitting an article based on your website's topic/keywords while using these keywords in the article. A fourth way is by blog commenting. When blog commenting, you want to use your keywords in the comment and create link anchor text and hyperlinks using these keywords. Another way is by using bookmarking sites to help build back links. 

These are just a few examples from the many different ways in which you can link build to help create authority and page rank for your site.

Friday, November 9, 2012

Onsite SEO

For SEO, there are two important aspects to consider, onsite SEO and offsite SEO. Onsite SEO involves optimizing your site's HTML to allow your site appear higher on a natural search. Onsite SEO involves <title> tags, <meta> tags,<img> tags, anchor text and keyword density. For the <title> tag, you want to have a keyword rich title. For the <meta> tag, you have a description that includes your keywords. The <meta> tag is the description that will appear below your website on Google search. The <img> tag involves you linking your images with your keywords while anchor text involves hyperlinking your keywords to your internal pages. Finally, keyword density involves you including your keywords in the body content. However, keyword density should be about 3% of the body.

Monday, November 5, 2012

Marketing 463 at the University of Michigan Dearborn

After students take Marketing 363, Digital Consumer Search and Marketing, they must take Marketing 463. Marketing 463, Digital Analytics and Content, is a continuation of Marketing 363 and introduces new topics. This course is required for all students looking to obtain a degree in Digital Marketing.

Students taking this class will learn how to optimize websites to create traffic to their website as well as how to analyze analytics related to the website. Marketing 463 and Marketing 363 are two classes that have helped to make the University of Michigan Dearborn one of the top digital marketing schools.