Thursday, December 13, 2012

NHL Pricing Promotion

As the weeks go by and the lockout continues, NHL fans are losing what little hope they have that there will still be a season. For the fans, it seems that they are the ones that are really being punished during this. After all, without the fans, the NHL would not exist. Fans are leaving the NHL and are boycotting the NHL and everything related to the NHL. It seems that this lockout, the third under Bettman's reign, will have severe consequences.

As I talk to many fans, it seems that when the NHL returns, they are still going to boycott it and not give the NHL any of their money. When and if the NHL returns, the NHL and the individual teams might have to implement pricing promotions to help regain the fans interest and trust. Some pricing promotions that the league should consider are reduced prices on tickets and merchandise. Some fans even suggested that the league should give away free tickets. After all, they are willing to keep losing money for this long. The league might have to come up with such promotions as a fan appreciation week where tickets are sold at reduced prices or are even given away for free.

If the NHL wants to return to where it once was before the lockout, they will have to implement a good marketing and digital marketing campaign. The NHL will probably also have to hire new marketers to help with the new campaigns and plans. For digital marketers, the NHL can pull talent from the University of Michigan Dearborn, one of the top digital marketing schools.

Sunday, December 9, 2012

Two Things the NHL Can Learn from the U of T Rockets Hockey Team

"Fire Bettman." This statement, one of the nicer ones about Gary Bettman, is one that is said and heard by many hockey fans. This lockout has angered many fans and some of these angry fans have abandoned the sport. When the NHL returns from the lockout, they will have to prove to the fans that they do care about them and that their voices will be heard. To do this, the NHL will have to develop a new marketing plan. This marketing plan can use things that the University of Toledo Rockets Hockey team's website has used to help market and promote their team.

Here are the two things that the NHL can learn from the Toledo Rockets Hockey team website:

1. Get to know your fans.

  • Under the news section of the University of Toledo Rockets Hockey team's website, there is a "Website Polls" section. This section is great for learning about and getting to know your fans by asking them simple questions. Questionnaires are a great way to learn about your target market.

2. Listen to your fans.

  • Based on the results of the polls, the team can make changes to the program itself and the marketing campaign. This results in happy fans and it really shows your fans that you care about them, value them and value their opinion.
Now, let me leave you with a few questions to think about.

Will you return as a fan to the sport of hockey, and participate as a fan by watching the games on TV, going to the games, buying merchandise, etc.?

If not, what will it take for you to return as a fan to the sport? An apology from the league or owners? Free tickets? Reduced prices? What will it take?

Toledo Rockets Hockey

Saturday, December 8, 2012

The Detroit Red Wings, The NHL Lockout and Marketing

With the current NHL lockout, teams like the Detroit Red Wings are facing a real problem. Not only are they losing money, but they are also losing fans. As everyday passes, the NHL is losing more and more fans. If and when the lockout ends and the NHL returns, the teams will have a lot of ground to make up. They will have to make it up to their fans and let them know that the fans are still their number one priority because without the fans, the game and the league would not exist.

Teams like the Red Wings will have to come up with new marketing campaigns and strategies as well as expand on the current marketing campaigns. The Red Wings will have to in a sense, regain the trust of their fans. They will have to reward the loyal fans and bring back the fans that have left. If this is not done, the Red Wings as well as other NHL teams could continue to lose money even when the lockout is over. A marketing plan could potentially make or break these teams once the lockout is over.

Currently, the Red Wings have a Facebook page, a Twitter account, and an Instagram account. The Red Wings must continue to use these mediums and must develop new campaigns for each one in order to help repair the damage that the lockout has caused.

Wednesday, December 5, 2012

Marketing Schools

The University of Michigan Dearborn is one of the best marketing schools. With the recent addition of the digital marketing degree and students being able to be Google AdWords certified, the university has become one of the top digital marketing schools.

I personally enjoy digital marketing and would encourage others to at least take a digital marketing class. It's fun and we all know a little bit about marketing since we are all consumers. Also, digital marketing is a growing field in tough economic times.

Thursday, November 29, 2012

Link Building Through Blog Commenting

One way to link build is by leaving comments on a blog. When leaving a comment, make sure you include the keywords that are in your keyword strategy. Also, you want to use anchor text to link those keywords back to your site. For example, if the University of Michigan Dearborn uses the keyword string, best digital marketing schools in their keyword strategy, they would leave a comment on a blog that includes that keyword string and link that keyword string back to their site. e.g. best digital marketing schools

Sunday, November 25, 2012

Mobile Sites

One thing companies must keep in mind when developing their websites is their mobile users. Sites may load slowly for mobile device users. This can frustrate customers and may even cause them to leave your site. Companies must have a regular site and a mobile site in order to not lose out on potential customers and to keep up with current technology and consumer trends.

Friday, November 23, 2012

My Digital Marketing Dream Job

Many people ask me what I'm going to school for. After explaining to them that I'm going to school for digital marketing and having to explain to them what it is, they often ask what my ideal job would be. For me, my ideal job would be to do marketing for a sports team, specifically a hockey team such as the Detroit Red Wings. 
Hockey is a sport I love, and working for the Red Wings would be my ideal job. I have played it for years so I am familiar with it and it would be a fun career. Hopefully, one of the top digital marketing schools, the University of Michigan Dearborn, will help me in my quest to obtain this ideal career.

Top Digital Marketing Schools

Monday, November 12, 2012

Offsite SEO

The second part of SEO is offsite SEO. Offsite SEO is the use of link building to create authority and page rank. Both of these will ultimately help your website appear higher on Google's natural search. However, offsite SEO must be used simultaneously with onsite SEO for optimal results.

There are many different ways to link build. One way to link build is by link exchanging with other webmasters. A second way is by profile linking in which you create an about me profile on forum boards or other sites. A third way is by article creation, submitting an article based on your website's topic/keywords while using these keywords in the article. A fourth way is by blog commenting. When blog commenting, you want to use your keywords in the comment and create link anchor text and hyperlinks using these keywords. Another way is by using bookmarking sites to help build back links. 

These are just a few examples from the many different ways in which you can link build to help create authority and page rank for your site.

Friday, November 9, 2012

Onsite SEO

For SEO, there are two important aspects to consider, onsite SEO and offsite SEO. Onsite SEO involves optimizing your site's HTML to allow your site appear higher on a natural search. Onsite SEO involves <title> tags, <meta> tags,<img> tags, anchor text and keyword density. For the <title> tag, you want to have a keyword rich title. For the <meta> tag, you have a description that includes your keywords. The <meta> tag is the description that will appear below your website on Google search. The <img> tag involves you linking your images with your keywords while anchor text involves hyperlinking your keywords to your internal pages. Finally, keyword density involves you including your keywords in the body content. However, keyword density should be about 3% of the body.

Monday, November 5, 2012

Marketing 463 at the University of Michigan Dearborn

After students take Marketing 363, Digital Consumer Search and Marketing, they must take Marketing 463. Marketing 463, Digital Analytics and Content, is a continuation of Marketing 363 and introduces new topics. This course is required for all students looking to obtain a degree in Digital Marketing.

Students taking this class will learn how to optimize websites to create traffic to their website as well as how to analyze analytics related to the website. Marketing 463 and Marketing 363 are two classes that have helped to make the University of Michigan Dearborn one of the top digital marketing schools.

Monday, October 29, 2012

Marketing 363 at the University of Michigan Dearborn

Marketing 363 is a class offered by one of the top digital marketing schools; the University of Michigan Dearborn. Students enrolled in the class learn about the basics of digital marketing as well as pay per click, keyword search and SEO. Throughout the course, students will also learn about Google AdWords and Google Analytics and will be able to take the AdWords certification test. If the student passes, they will become certified and can then put this certification on a resume.

This class is a great class for students at the university who are unsure whether they should pursue a degree in digital marketing or go with traditional marketing. Marketing 363 uses knowledge from previous marketing courses and introduces new concepts as well. This classes uses a hands on approach. Not only will you learn about digital marketing, but you will also apply these concepts by coming up with your own AdWords campaign for a business as well as using SEO for a personal page based on keywords. This class is what has helped to make the University of Michigan Dearborn one of the best digital marketing schools.

Monday, October 22, 2012

Making the Switch From Traditional Marketing to Digital Marketing

Marketing is constantly evolving as new and ever changing technology is being introduced. While some traditional marketing mediums are still being used; such as magazines and television, a new medium has taken over. This new medium is the internet. The internet can be reached using many different devices including laptops, smartphones and tablets. Due to this, many brands and companies are advertising on the internet through Google AdWords, Twitter and Facebook. All of this is an effort to drive traffic to their website and perhaps generate a sale.

Traditional marketing practices are still the basis for marketing. However, marketers must become familiar with and understand digital marketing. Companies and brands that use digital marketing may not be doing so to its full potential. By obtaining a Digital Marketing degree, not only will you understand traditional marketing, but digital marketing as well. This understanding increases your value as a marketer and can help a brand or company achieve the full potential of digital marketing. Also, digital marketing is a growing field in tough economic times.

If you're a student of the University of Michigan Dearborn, Marketing Majors can switch their majors to Digital Marketing. The University of Michigan Dearborn is one of the few schools that offer a Digital Marketing degree and is one of the best digital marketing schools.

Thursday, October 11, 2012

Digital Marketing through Google AdWords

Google AdWords has become a huge part of marketing. However, many marketers and even digital marketers do not know what Google AdWords is or how it works. At the University of Michigan Dearborn, Digital Marketing degree students learn about Google AdWords, become familiar with it, use it in real world situations and can even become certified in Google AdWords. A certification in Google Adwords will make you one of the most desirable job candidates.

Tuesday, October 9, 2012

Best Digital Marketing Schools

One the best digital marketing schools is the University of Michigan Dearborn. The business campus is located on Hubbard Drive in Dearborn, Michigan. The business school offers a wide variety of degrees and the university prides itself in providing the best education possible. Students who obtain a degree from the university do so with the University of Michigan brand image. This image is well respected and will help aide you in your career search after graduation.

Top Digital Marketing Schools

In recent years, the University of Michigan Dearborn has become one of the top digital marketing schools.

Monday, October 8, 2012

Learn More About Digital Marketing

Want to learn more about digital marketing at the University of Michigan Dearborn? Click the link below:

Tuesday, October 2, 2012

Social Networking and Marketing

Do you like social network sites such as Facebook and Twitter and like marketing? Then come to the University of Michigan Dearborn and earn a degree in Digital Marketing.

Monday, October 1, 2012

Digital Marketing Schools

One of the top digital marketing schools is the University of Michigan Dearborn. The digital marketing degree program was introduced in 2011 and allows students to major in Marketing or Digital Marketing.