Here are the two things that the NHL can learn from the Toledo Rockets Hockey team website:
1. Get to know your fans.
- Under the news section of the University of Toledo Rockets Hockey team's website, there is a "Website Polls" section. This section is great for learning about and getting to know your fans by asking them simple questions. Questionnaires are a great way to learn about your target market.
2. Listen to your fans.
- Based on the results of the polls, the team can make changes to the program itself and the marketing campaign. This results in happy fans and it really shows your fans that you care about them, value them and value their opinion.
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