Saturday, December 8, 2012

The Detroit Red Wings, The NHL Lockout and Marketing

With the current NHL lockout, teams like the Detroit Red Wings are facing a real problem. Not only are they losing money, but they are also losing fans. As everyday passes, the NHL is losing more and more fans. If and when the lockout ends and the NHL returns, the teams will have a lot of ground to make up. They will have to make it up to their fans and let them know that the fans are still their number one priority because without the fans, the game and the league would not exist.

Teams like the Red Wings will have to come up with new marketing campaigns and strategies as well as expand on the current marketing campaigns. The Red Wings will have to in a sense, regain the trust of their fans. They will have to reward the loyal fans and bring back the fans that have left. If this is not done, the Red Wings as well as other NHL teams could continue to lose money even when the lockout is over. A marketing plan could potentially make or break these teams once the lockout is over.

Currently, the Red Wings have a Facebook page, a Twitter account, and an Instagram account. The Red Wings must continue to use these mediums and must develop new campaigns for each one in order to help repair the damage that the lockout has caused.

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