Monday, October 29, 2012

Marketing 363 at the University of Michigan Dearborn

Marketing 363 is a class offered by one of the top digital marketing schools; the University of Michigan Dearborn. Students enrolled in the class learn about the basics of digital marketing as well as pay per click, keyword search and SEO. Throughout the course, students will also learn about Google AdWords and Google Analytics and will be able to take the AdWords certification test. If the student passes, they will become certified and can then put this certification on a resume.

This class is a great class for students at the university who are unsure whether they should pursue a degree in digital marketing or go with traditional marketing. Marketing 363 uses knowledge from previous marketing courses and introduces new concepts as well. This classes uses a hands on approach. Not only will you learn about digital marketing, but you will also apply these concepts by coming up with your own AdWords campaign for a business as well as using SEO for a personal page based on keywords. This class is what has helped to make the University of Michigan Dearborn one of the best digital marketing schools.

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